TaylorMade-adidas Golf Tradeshow Booth

TaylorMade-adidas Golf Creates Huge Exhibit With Multiple Activities to Connect With Buyers at P.G.A. Show.

The exhibit for TaylorMade/Adidas Golf Company looked more like an elaborate, futuristic village than a single exhibitor booth at the P.G.A. Merchandise Show. The company filled its 30,000-square-foot space with games, driving ranges, interactive activities, refreshments and product displays creating a huge buzz at the show.

Creative direction for the interactive environment supports key product launches and combines entertainment and brand storytelling in a never before seen approach. This seasonal event launched TaylorMade-adidas to have a revenue shattering year.