BOB’S BURGERS | DC Brand Collaboration
DC hops in the Kitchen with the Bob’s crew to cook up a greasy collection inspired by the Bob’s Burger universe. Released in coordination with the 20th Century Fox feature film and highlighting guest chef Alvin Cailan (of Eggslut restaurants and YouTube’s “The Burger Show”), the handcrafted creative is seriously messy, with a flying ketchup and mustard commercial spot. Also on the menu is an animated cameo and custom pro model shoe from DC legend Josh Kalis and cooking burgers content series with team riders Wes Kremer and Ish Cepeda. View Press Release
KEY ART—Digital Site and Retail Point-of-Sale Designs capture the spirit of the show’s irreverence.
SITE UX—Content and creative collide for customized ecommerce platform. SOLD OUT!
Live Site Link: DC X BOBS BURGERS SITE
MARKETING INTEGRATION
Chef Alvin Cailan, friend of the Bob’s Burgers creators and infamous LA culinary megahit Egg Slut, mixes up 10 custom burgers for a custom menu created for this collaboration and easter-egged into the show’s opening animation.
IT’S WHAT’S ON THE MENU Content Programming
Custom content series created in Chef Alvin Caillan’s kitchen. Known for his contribution to the FOX Television hit show—he creates the quirky burger combinations shown on a menu board in the show’s title intro each episode. DC Skate pros Wes Kremer and Ish Cepeda join Chef Alvin to craft custom burgers inspired by skateboard tricks.