THE NATIONS LARGEST WESTERN LIFESTYLE RETAILER

As Brand Creative Director, I've collaborated to develop strategic marketing initiatives to amplify brand awareness, including visual identities, retail concepts, media partnerships, and digital content. Developed a brand media platform for television audiences. Led creative category managers across Western, Work, Fashion, and Country segments. Led in-house photographers and videographers for pre-production to post-production. Directed and produced multi-touchpoint campaigns across print, direct mail, digital marketing, social media, email, and e-commerce.