BILLABONG BRAND CAMPAIGNS
Life’s Better in Boardshorts isn’t a slogan, it’s a disruptive attitiude that permeates Billabong surf culture. A Bikini Kinda Life thrives from the same authentic forever young spirit. Art direction for two of the brands most enduring brand campiagns unifying the Mens and Womens categories under a common visual language.
PARNTERSHIP MARKETING ACTIVATION
Two iconic brands known for adventure join forces for a product category launch and paid media campaign. Daily digital updates follow the Billabong team and their Co-Branded Toyota Tundra finding waves along the way in key markets.
KEY MARKETING STORIES
Campaign art direction for special category collections. Photo and video assets funnel into integrated marketing campaigns across print, retail and digital channels.
